While it is true that in today’s digital age, market competition can only be described as greedy, at the same time, there is unprecedented access to information for everybody. Nowadays, secret ingredients are a thing of the past; with a click of a button, you can sneak a peek into your competitors’ kitchens. You can learn about the different marketing tools they are using and their internal policies. This transparency allows for a real competition where it is no longer about the tools and more about how they are being used to support a business’s success. You need to know about Best Free & Paid Backlinks Checker Tools.

free and paid backlinks checker tools

Some of the Best Free & Paid Backlinks Checker Tools are Ahrefs, Ubersuggest, Kerboo, Open Site Explorer, Majestic SEO, and rank signals. One of the most common digital marketing tools that businesses use to fortify their online presence is backlinking. Backlinks propagate your company’s website on different platforms to improve your website’s ranking on search engine results to increase traffic eventually and build a wider viewership. Backlinks are only successful when used in a strategic and well-thought manner. Learn about some writing tools by clicking here. If your website has been up and running for some time, you probably have many links on different platforms that others have shared and led to your website.

See Also: 0x80042405 0xA001B Media Creation Tool Error- Fixed

However, this does not mean they are all good-quality links –  they could do you more harm than good. That is precisely why you need to use backlinks checker tools to analyze your backlink profile and to take corrective actions to set you on the right path. If you find selecting the best backlinks checker tool overwhelming, you have come to the right place. Below are the 6 best free and paid backlinks checker tools available.


Ahrefs is one of the top-performing backlink checker tools favored by digital marketing professionals for a reason; it produces quality data. This paid tool offers a 14-day free trial period before you are asked to invest. Using Ahrefs, you will see your total number of backlinks and where that globally ranks you.ahrefs

You can use it to compare against data from your competitors to identify your position in the market. As explained, using the ranking feature on Ahrefs is one of the easiest ways to determine why Google ranks a page the way it does. This allows you to configure keywords and other relevant phrases on your pages and change them to suit Google’s algorithms better so that you can enhance your ranking on the results pages.

See Also: Top 7 Websites For Academic Research | [2024]


If you are looking for a fast analyzing tool, Ubersuggest is a great option. Ubersuggest shows you the strength of your website compared to others on a 1-100 scale.ubersuggest

You can also use this tool to determine your backlinks counts’ growth rate, which can be very useful when you have a deadline to hit a certain threshold. The comprehensive and accurate data you can extract using Ubersuggest makes it completely worth its price. 

Rank Signals

This is a free backlink checker tool that you can download and benefit from its various features.

see the source image

By creating an account, you will unlock important information like the number of external links that point back to your website and the number of followers each of your hosting websites has across all social media platforms. 

Majestic SEO

There are two versions of the Majestic SEO checker tool. One is free, and the other is paid and offers more information to the subscribers. However, in both versions, this tool crawls the websites by itself instead of depending on third-party data, which means that the data it provides is more accurate and trustworthy.majestic seo

Besides providing information about the number of external backlinks to your website, you get a detailed backlink history chart to help you figure out whether you are progressing or regressing with your backlink strategy. 

Open Site Explorer

Like Majestic SEO, Open Site Explorer offers both a free and a paid version. Professionals like this tool because besides showing the number of backlinks and information about the newest links. It also highlights the potential link-building opportunities so that you can streamline your efforts to enhance your visibility. open-site-explorerIt is a fast and convenient tool to collect immediate results to take immediate action.


If you want to keep track of daily changes in your backlinks’ ranking. Kerboo has a daily tracking feature where it sends you emails to notify you whenever a change occurs. This backlinks checker tool can also identify a list of links that you would consider most valuable. So that you can give them the attention they deserve and ensure you do not lose them.kerboo

At the same time, Kerboo can show you the bad links on your profile for you to remove them. And it will help you keep them off. You can choose between three subscription packages with this checker tool. It depends on the size of your company and the number of backlinks to be analyzed. However, it comes at a relatively high price. Kerboo has many compelling features that you can rely on to unlock quality and meaningful analytical data about your backlink profile. 


What backlink analyzer is the best?

There are various reliable programs for backlink analysis, each with advantages. Many experts in the field rank Majestic, SEMrush, Moz Link Explorer, and Ahrefs as among the top tools available. The decision is based on various elements, including the level of analysis you need, financial constraints, and personal preferences. To choose the tool that meets your demands, it is advised to investigate reviews, features, and free trials.

How can I examine my backlinks?

In order to examine your backlinks, use a website tool such as Ahrefs, SEMrush, or Moz. Once you insert your website's URL into these applications, they provide a list of hyperlinks. Make sure each link contributes favorably to the SEO of your website by assessing its value, relevancy, and authority. Your website's internet exposure and authority are enhanced by routinely checking and managing your backlink profile.

How does the backlink checker tool work?

Searching the internet for links that lead to a certain website is how a backlink checker tool operates. It gathers data about these links, such as their anchor text, source, and authority metrics. The tool assists website owners in undertaking backlink profile assessments, spotting potential issues like low-quality links, and making informed decisions to raise the visibility and search engine ranking of their websites.

Does a free tool exist to find backlinks?

Yes, there are tools available to check backlinks for free. Examples include Google Search Console, which offers details on external links to your website, as well as apps like Ubersuggest and Neil Patel's Backlink Checker, which provide a limited number of free capabilities for backlink analysis. Keep in mind that while free tools can offer basic knowledge, more complete and in-depth insights are frequently available with premium products.


Backlinks are essential to your digital marketing strategy; they can set you apart from your competition and help you achieve the desired search engine ranking. As you have seen above, these are the best Backlinks Checker Tools that you can use if you want to succeed in managing your backlink profile.

While they all have some features in common, each has a distinctive quality you can benefit from. The best way to decide which one(s) you should use is to try each tool and assess how you feel about them. You will notice that your preference will change according to your current priorities. So try to find the mix that best caters to your business needs. 


Please enter your comment!
Please enter your name here