6 Best Free & Paid Backlinks Checker Tools


While it is true that in today’s digital age, market competition can only be described as voracious, but at the same time, there is unprecedented access to information for everybody. Nowadays, secret ingredients are a thing of the past, with a click of a button, you can sneak a peek into your competitors’ kitchens. You can learn about the different marketing tools they are using as well as their internal policies. This transparency allows for a real competition where it is no longer about the tools and more about how they are being used to support a business’s success.

Free and Paid Backlinks Checker Tools

One of the most common digital marketing tools that businesses use to fortify their online presence is backlinking. Backlinks are used to propagate your company’s website on different platforms to improve your website’s ranking on search engine results to increase traffic eventually and to build a wider viewership. Backlinks are only successful when used in a strategic and well-thought manner. Know about some writing tools by clicking here.

Furthermore, to make sure that you are on the right track with your backlink strategy, you need to review your backlink profile regularly. If your website has been up and running for some time, you probably have many links on different platforms that others have shared and led to your website.

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However, this does not mean that they are all good-quality links –  they could be doing you more harm than good. That is precisely why you need to use backlinks checker tools to analyze your backlink profile and to take corrective actions to set you on the right path. 

If you find the process of selecting the best backlinks checker tool overwhelming, then you have come to the right place. Below you will find the 6 best, both free and paid, backlinks checker tools available.

1. Ahrefs

Ahrefs is one of the top-performing backlink checker tools that is favored by digital marketing professionals for a reason; it produces quality data. This paid tool offers a 14 day free trial period before you are asked to invest. Using Ahrefs, you will get to see your total number of backlinks and where that globally ranks you.


You can use it to compare against data from your competitors to identify your position in the market. As explained, using the ranking feature on Ahrefs is one of the easiest ways to figure out why Google is ranking a page the way it does. This allows you to configure keywords and other relevant phrases on your pages and change them to suit Google’s algorithms better so that you can enhance your ranking on the results’ pages.

2. Ubersuggest

If you are looking for a fast analyzing tool, then Ubersuggest is a great option. Ubersuggest shows you the strength of your website compared to others on a 1-100 scale.


You can also use this tool to figure out your backlinks counts’ growth rate, which can be very useful when you have a deadline to hit a certain threshold. The comprehensive and accurate data that you can extract using Ubersuggest makes it completely worth its price. 

3. Rank Signals

This is a free backlink checker tool that you can download and benefit from its various features.

rank signals
Rank Signals

By creating an account, you will unlock important information like the number of external links that point back to your website and the number of followers each of your hosting websites has across all of their social media platforms. 

4. Majestic SEO

There are two versions of the Majestic SEO checker tool. One is free, and the other is paid and offers more information to the subscribers. However, in both versions, this tool crawls the websites by itself instead of depending on third-party data, which means that the data it provides is more accurate and trustworthy.

majestic seo
Majestic SEO

Besides providing you with information about the number of external backlinks to your website, you get a detailed backlink history chart to help you figure out whether you are progressing or regressing with your backlink strategy. 

5. Open Site Explorer

Like Majestic SEO, Open Site Explorer offers both a free and a paid version. Professionals like this tool because besides showing the number of backlinks and information about the newest links. It also highlights the potential link building opportunities so that you can streamline your efforts to enhance your visibility. It is a fast and convenient tool to use when you want to collect immediate results to take immediate action.

6. Kerboo

If you are looking to keep track of daily changes in your backlinks’ ranking. Kerboo has a daily tracking feature where it sends you emails to notify you whenever a change occurs. This backlinks checker tool can also identify a list of links that you would consider of most valuable. So that you can give them the attention they deserve and to make sure you do not lose them.


At the same time, Kerboo can show you the bad links on your profile for you to remove them. And it will help you keep them off. You can choose between three subscription packages with this checker tool. It depends on the size of your company and the number of backlinks to be analyzed. Although it comes at a relatively high price. Kerboo has many compelling features that you can rely on to unlock quality and meaningful analytical data about your backlink profile. 


Backlinks are an essential pillar in your digital marketing strategy; they can set you apart from your competition and help you achieve the search engine ranking that you desire. As you have seen above, these are the best backlink checker tools that you can use if you want to succeed in managing your backlink profile.

While they all have some features in common, each one has a distinctive quality that you can benefit from. The best way to decide which one(s) is, you should use is to give each tool a try and assess how you feel about them. You will notice that your preference will change according to your current priorities. So try to work out the mix that best caters to your different business needs.