Choosing the most suitable online marketplace is an important part of market research when writing a business plan for e-commerce. This article will teach us “How to sell online without worrying about customer support.”

Selling online is simple. All you have to do is choose a sales platform that’s the best fit for your business. A trustworthy platform, like Amazon, connects shoppers with sellers. Deciding where to sell is the first step in starting an e-commerce business. 

About the Reviewer

Alex Silensky, a co-owner of a leading business consultant firm OGS Capital, has extensive expertise in business consulting and business plan development.

Choosing your sales model on Amazon

Every online platform offers different terms and conditions for partnership. For example, Amazon offers its sellers three models for shipment. If you are a seller on Amazon marketplace, these are your options:

  • Fulfilled by Amazon (FBA);
  • Fulfilled by Merchant (FBM);
  • Mixed model, FBA for products A through D and FBM for products E through M.usa marketplace

Understanding your product range and market will help identify the best model for your business. Use an Amazon FBA business plan for reference for the FBA or a mixed model.

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FBA explained

Simply put, Amazon carries out packaging and shipment when a sale is made. The seller is only responsible for storing enough products in Amazon’s warehouse to meet the demand. It is the preferred choice for fast-moving products. how fba worksFBA also ensures that Amazon handles customer service.

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FBM in comparison

This model avoids the use of Amazon’s warehouse. A merchant is responsible for storage, shipment, and customer service. A FBM model is often chosen for bulky or heavy items. As well as for products that sell slowly. fbm modelThere are fees for using the warehouse. So Amazon’s storage directly impacts cost formation for your product. If an item sells fast, Amazon’s storage fees will be low. However, storage fees will increase if a product needs longer storage time. It will decrease your profits from a sale.

Getting to know your competition

Analyzing your competition will help you understand how to attract consumers. Analyze their sponsored listings, reviews, and prices. run a sales contestYour seller’s profile has to be competitive. If you are still contemplating which online marketplace to use, compare prices, shipment options, and your competition on other platforms.

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Defining your sales offer

Examine your product range to determine which shipment model works best for your business. Remember that Amazon doesn’t restrict you to only one model for shipment. Choose FBA for a fast-selling product range. Consider using a mixed approach if your product range has items that take longer to sell. special offer

Look into restrictions that may apply to your product range. Some products may need approval. Others may be completely forbidden for shipment and sale. A list of restricted or forbidden goods can be found on the sales platform. 


What are the best online-selling sites in America?

There are several sites, such as Craigslist, Amazon, eBay, Walmart, Etsy, Poshmark, etc.

Can I sell products online in the USA while you are in another country?

Yes, you can sell products online in the USA while in another country.

How do I contact customer support on Amazon?

You can check Amazon Customer Service: Help & Contact Us website and list your issue there.

How do you sell anything to anyone?

Do research on the targeted audience. Use psychology be honest with your buyer, and use different platforms like social media to reach your potential buyer.


 While selling online, it is crucial to get consumer’s trust. It also includes other factors, such as finding the right platform, increasing traffic on your website via social media, and other marketing tactics. We hope this article on Sell Online has helped you understand better the marketplace.